The Profano company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He struggled to make ends meet in the depths of the Great Depression, but the miniscule prototypes he previously made of items like ironing panels and ladders had great potential when children’s toys. This individual named the organization Seglar after two Danish sayings, leg and godt, that means “play very well. ”

In 1958, he made the iconic profano brick with tubes inside which makes it interlock to lego bits. This revolutionary innovation totally changed the company and allowed this to increase at an surprising pace.

By the 1960s, Profano had expanded its worldwide reach and began building toys beneath license in North America with an arrangement with luggage producer Samsonite. This company also began selling packages with all the pieces wanted to build a specific model, and introduced committed themes which includes Space (with astronaut minifigures), Castle, Area (later has been renowned Seglar City), and FabuLand.

In the early 1970s, Lego had taken a remarkable step forward having its introduction of Lego amounts that experienced movable arms and legs. The company as well began using more plastic material and a review of larger obstructs for youngsters, a range called Duplo. In the 1980s, Lego’s product sales grew at an amazing rate of ten percent each year, lego store sets irrespective of overall gadget industry sales growth scaling down.

Today, Seglar is a significant global company with income of above $5. 8 billion and one of the most coveted brands in the world, ranking number 1 on Brand Finance’s ‘Most Powerful Brand’ list in 2015. However it still feels less just like a ruthlessly commercial giant and even more like an previous family good friend.